Amtrak prices its tickets so that it is less expensive to travel on weekends than during the week when there is heavy business travel.This illustrates ____ pricing.
A) cost-plus
B) demand-based
C) competitive
D) secondary markup
E) seasonal

Question

Quizplus · Accepted Answer

Amtrak's pricing strategy is based on demand, with higher prices during peak business travel times during the week and lower prices on weekends when there is less demand. This is an example of demand-based pricing strategy.

Amtrak Prices Its Tickets So That It Is Less Expensive