A firm establishes which of the following pricing objectives to maintain or increase its product's sales in relation to total industry sales?
A) Cash flow
B) Sales potential
C) Product quality
D) Market share
E) Status quo

Question

Quizplus · Accepted Answer

The pricing objective of maintaining or increasing market share aims to increase a product's sales in relation to total industry sales. This pricing strategy can be effective in highly competitive markets where firms need to continually fight for market share to remain relevant. The objective of market share can also be consistent with the objective of maximizing long-term profits.

A Firm Establishes Which of the Following Pricing Objectives to Maintain