When a company adjusts price levels so that it can increase sales volume to levels that match the organization's expenses,it is said to employ a ____ objective.
A) market share
B) cash flow
C) return on investment
D) survival
E) profit

Question

Quizplus · Accepted Answer

The objective described in the question is that of survival, which is when a company adjusts its prices to increase sales volume to a level that covers its expenses and allows it to continue operating in the short term, rather than focusing on maximizing profit or market share.

When a Company Adjusts Price Levels So That It Can