"I know it! It's um . . . um . . . It starts with 'G'," begins a trivia game contestant excitedly. The contestant is falling prey to the __________ effect.
A) tip-of-the-tongue
B) levels of processing
C) encoding specificity
D) flashbulb memory

Question

Quizplus · Accepted Answer

The contestant is experiencing the tip-of-the-tongue effect, which is the feeling of knowing the answer to a question but being unable to recall it at the moment. This often involves having partial information about the answer, such as the first letter or sound.

"I Know It! It's Um