Two layouts are under consideration for a product's magazine advertisement. In one layout, the product is shown alone. In an alternative layout, the product appears along with that of competitors. Recalling Brenner et al.'s (1999) magazine subscription study, which of the following remarks might you offer in response to the alternative layout?
A) Bad idea-it will decrease the perceived value of the product by up to 25%.
B) Bad idea-it will decrease the perceived value of the product by up to 50%.
C) Good idea-it will increase the perceived value of the product by up to 25%.
D) Doesn't matter-it won't have an effect on the perceived value of the product.

Question

Quizplus · Accepted Answer

Brenner et al.'s (1999) study suggests that presenting a product alongside competitors can decrease its perceived value, with a significant impact noted up to 25%.

Two Layouts Are Under Consideration for a Product's Magazine Advertisement