Research on framing indicates that people are most likely to __________.
A) gamble when they are losing in hopes of diminishing the loss
B) gamble only to increase gains
C) carefully weigh the losses against the gains
D) make irrational choices when on a winning streak

Question

Quizplus · Accepted Answer

Research on framing suggests that people are more likely to take risks when they perceive a situation as a loss rather than a gain. In gambling, this means that people are more likely to continue gambling when they are losing because they are hoping to diminish the loss. This phenomenon is known as "loss aversion."

Research on Framing Indicates That People Are Most Likely to __________