Which of the following (if any) is a driver of globalization?
A) Consumers who are exposed to foreign brands when they travel internationally and demand access to those brands in their home countries.
B) The reduction in tariff and non-tariff barriers around the world
C) The need for companies to reduce manufacturing costs
D) All of the above
E) None of the above
Correct Answer:
Verified
Q2: What is meant by the term 'globalization'?
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Q4: How does technological innovation drive globalization?
Q5: Distinguish between a multi-domestic and a global
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Q8: Dreher (2006) measures globalization on three dimensions:
Q9: When a company localizes its important decisions
Q10: Define the term 'Glocal' Marketing. Provide one
Q11: Dreher (2006) measures globalization on three dimensions:
Q12: How does global marketing differ from domestic
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