What is the main purpose of conducting a site visit before selecting a country for market entry?
A) Verify the company's specific advantages
B) Build a factory
C) Corroborate data used in the analysis
D) Holiday for the managers

Question

Quizplus · Accepted Answer

The main purpose of conducting a site visit before selecting a country for market entry is to corroborate data used in the analysis. This is important because the accuracy and reliability of the data used in the analysis can directly impact the success of the market entry strategy. A site visit allows the company to verify information such as market potential, infrastructure, competition, and cultural considerations. Verifying these factors can help the company make more informed decisions about its market entry strategy. Verification is critical to verify the data you are using to assess the potential of the market.

What Is the Main Purpose of Conducting a Site Visit