Quiz 4: Developing Competitive Advantage and Strategic Focus
Identify and Explain the Directives for the Productive Use of Swot
Identify and explain the directives for the productive use of SWOT analysis. Which directive do you think is the most important? Why?
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Discuss each of the three competitive advantage strategies (operational excellence. product leadership. customer intimacy) and explain why most firms pursue only one of these strategies.
Discuss the role of the strategy canvas and the four-actions framework in establishing a strategic focus for the firm's marketing strategy. Why are these approaches invaluable in today's highly competitive environment?
Identify and explain the major characteristics of marketing goals.
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