Licensing obligates a firm to provide ____, while franchising obligates a firm to provide ____.
A) a specialized sales or service strategy; its technology
B) its technology; a specialized sales or service strategy
C) its technology; its technology
D) a specialized sales or service strategy; a specialized sales or service strategy
E) its technology; an initial investment

Question

Quizplus · Accepted Answer

Licensing involves providing a firm's technology or intellectual property to another entity, while franchising involves providing a specialized sales or service strategy, including brand and operational support.

Licensing Obligates a Firm to Provide ____, While Franchising Obligates