A real estate company provides housing services to retired individuals. It basically helps individuals above the age of sixty to search for houses with peaceful surroundings. The fact that the company provides housing services to retired individuals is an example of a(n):
A) adaptive strategy.
B) pull strategy.
C) focused cost leadership strategy.
D) cost leadership strategy.
E) focused differentiation strategy.

Question

Quizplus · Accepted Answer

The company targets a specific niche market (retired individuals seeking peaceful surroundings), which is a characteristic of a focused differentiation strategy.

A Real Estate Company Provides Housing Services to Retired Individuals