Impression management represents the strategies you use to shape others' impressions of you in order to gain influence, power, sympathy, or approval.

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Impression management is the process of controlling or influencing other people's perceptions or impressions of an individual, organization, or product through various strategies and techniques. The main goal is to create a favorable impression that can lead to desired outcomes such as influence, power, or approval.

Impression Management Represents the Strategies You Use to Shape Others