In testing the quality of a firm's strategy, it is important to understand the profit potential of both the firm's current position and the position toward which the strategy is taking the firm.

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It is important to evaluate the profit potential of both the current position and the future position to assess the effectiveness of a firm's strategy. This will help in determining if the desired direction is profitable and if the current position allows for a successful transition.

In Testing the Quality of a Firm's Strategy, It Is