The generic strategies that derive from the strategic-positioning model help managers reduce the effects of intense rivalry on profitability.

Question

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The generic strategies of the strategic-positioning model (cost leadership, differentiation, and focus) help managers differentiate their products or services from competitors and/or offer them at a lower cost. By doing so, they can reduce the effects of intense rivalry and achieve higher profitability.

The Generic Strategies That Derive from the Strategic-Positioning Model Help