Before successfully launching new products, managers must ensure that all except which of the following have been accomplished?
A) The proper implementation levers are in place.
B) All the right stakeholders have been included in the strategy formulation process.
C) Customer orders have been taken.
D) Appropriate strategic-leadership actions have been taken.

Question

Quizplus · Accepted Answer

Customer orders being taken is not a prerequisite for launching new products. It is a result of successful launch and marketing efforts. However, ensuring the proper implementation levers are in place, involving all the right stakeholders in the strategy formulation process, and taking appropriate strategic leadership actions are critical steps in successfully launching new products.

Before Successfully Launching New Products, Managers Must Ensure That All