The primary purpose of lay testimony, the opinion of someone who experienced an event firsthand, is to stir the audience's emotions and can provide the most memorable moments of a speech.

Question

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Lay testimony is often used in speeches to connect with the audience on an emotional level and make the content more memorable. It allows the audience to see a personal perspective on the topic being discussed and can be a powerful tool in persuasion.

The Primary Purpose of Lay Testimony, the Opinion of Someone