For fear appeals to be effective, the speaker needs to convince the audience that the threat is real.

Question

Quizplus · Accepted Answer

Fear appeals rely on creating a sense of threat or danger in the audience, and for this to be effective, the audience must believe that the threat is real. Otherwise, they are likely to dismiss the appeal as exaggerated or irrelevant. Therefore, it is important for the speaker to provide evidence or examples that support the existence and severity of the threat.

For Fear Appeals to Be Effective, the Speaker Needs to Convince