When planning a funeral,the most expensive item typically is the casket.Funeral homes commonly show customers only three caskets,with people almost invariably choosing the middle-priced one,which tend to cost around $2,200.Many funeral directors describe the lowest-priced model as the "welfare" casket although it is just as serviceable as the more expensive ones.
-Refer to Funeral Caskets.What should a retail casket outlet that wishes to offer customer value do?
A) provide customers with only a few choices and a minimum of information on what services and caskets are available
B) use aggressive marketing techniques to sell pre-burial plans
C) tell customers that funeral homes like having competition
D) charge $300 for a pine casket instead of the inflated price of $1,000 charged by many funeral homes

Question

Quizplus · Accepted Answer

By charging a reasonable price for a pine casket, a retail casket outlet can offer customers value and undercut the inflated prices charged by many funeral homes. Providing customers with more choices and information can also be helpful, but offering a lower-priced option is the most direct way to offer value in this specific context. Aggressive marketing techniques may be seen as exploitative, and telling customers that funeral homes like competition is not necessarily relevant to the retail casket outlet's mission.

When Planning a Funeral,the Most Expensive Item Typically Is the Casket.Funeral