Fujifilm Computer Products has improved the efficiency and productivity of its plant,which manufactures printing technology.For the new fiscal year,the company projects a production increase of 25 percent,and has instructed its sales force to aggressively distribute and promote the product.The CEO is sure that the market will absorb more product if the sales force is determined and assertive.
-Refer to Fujifilm Computer Products.What sort of orientation does Fujifilm appear to have?
A) sales
B) customer
C) production
D) marketing

Question

Quizplus · Accepted Answer

Fujifilm appears to have a sales orientation, as the focus is on aggressively distributing and promoting the product to increase market absorption.

Fujifilm Computer Products Has Improved the Efficiency and Productivity of Its