As part of instituting an empowerment program,what should a marketing director do?
A) create a customer-service department and place a key staff person in charge of the department
B) train the company's staff to judge of the quality of the products the firm produces
C) allow all non-management employees to resolve problems on their own without prior approval from their immediate supervisors
D) hire 30 new university graduates who have the latest training in marketing management techniques

Question

Quizplus · Accepted Answer

Empowerment is about giving employees the authority and resources to solve problems and make decisions on their own. Allowing non-management employees to resolve problems without prior approval from their supervisors is a key component of empowerment. Creating a customer-service department and training staff to judge product quality may be helpful, but they do not directly relate to empowering employees. Hiring new staff may be useful, but it does not necessarily relate to empowerment.

As Part of Instituting an Empowerment Program,what Should a Marketing