What is the objective of one-to-one marketing?
A) to reduce customer satisfaction
B) to build and maintain customer loyalty
C) to decrease revenue
D) to increase costs

Question

Quizplus · Accepted Answer

The objective of one-to-one marketing is to build and maintain customer loyalty by tailoring marketing messages and offers to individual customer preferences and needs. This ultimately leads to higher levels of customer satisfaction and increased revenue. Therefore, options A, C, and D are incorrect.

What Is the Objective of One-To-One Marketing