Which of the following statements about the societal orientation is true?
A) Companies that protect the environment by using all-natural materials in their products are showing a societal marketing orientation.
B) The societal marketing concept is very different from the market concept.
C) Marketers try to deliver all benefits sought by customers even if that results in a negative effect on the environment.
D) Organizations have either a social or economic justification for their existence.

Question

Quizplus · Accepted Answer

A societal marketing orientation focuses on satisfying customer needs and wants while also preserving or enhancing society's well-being. This includes considerations for social responsibility, ethical behavior, and environmental sustainability. By using all-natural materials in their products, a company is demonstrating their commitment to the environment, which aligns with a societal marketing orientation. Choice B is incorrect because the societal marketing concept is a part of the marketing concept. Choice C is incorrect as marketers should also consider the impact of their products on the environment. Choice D is incorrect because many organizations have both social and economic motives for their existence.

Which of the Following Statements About the Societal Orientation Is