If a company uses a sales orientation,what will consumer complaints most likely result in?
A) attempts to cut production costs
B) product reinvention
C) continuous market research
D) a modification of the sales presentation

Question

Quizplus · Accepted Answer

A sales orientation means that a company focuses on selling its products, rather than on meeting customer needs. Therefore, consumer complaints would most likely result in a modification of the sales presentation, such as tweaking the wording or changing the approach to better persuade customers to buy. It is unlikely that the company would reinvent the product or invest in continuous market research unless those changes would directly lead to increased sales. Attempts to cut production costs may also result from a sales orientation, but wouldn't be the direct response to consumer complaints.

If a Company Uses a Sales Orientation,what Will Consumer Complaints