A company that sets its goals and strategies based on what the current plant equipment can produce,what products engineering can design,and what the company itself can do best,has which of the following types of orientation?
A) exchange
B) sales
C) market
D) production

Question

Quizplus · Accepted Answer

A company that sets its goals and strategies based on what the current plant equipment can produce and what the company itself can do best, has a production orientation. This type of orientation emphasizes producing and making efficient use of resources as opposed to focusing on customer needs or market demand.

A Company That Sets Its Goals and Strategies Based on What