Marketing is an organizational function and a set of processes for creating,communicating,and delivering which one of the following to customers?
A) sales
B) benefits
C) satisfaction
D) value

Question

Quizplus · Accepted Answer

Marketing involves creating, communicating, and delivering value to customers. Sales, benefits, and satisfaction are all important outcomes of effective marketing, but they are not the primary focus. The ultimate goal of marketing is to provide value to customers, which can result in increased sales, greater satisfaction, and other benefits.

Marketing Is an Organizational Function and a Set of Processes