Studies of how consumers relate to Internet entertainment classify them into nine different groups.One category is "Mouse Potatoes," who spend most of their time on-line,want the most current gadgets,and believe that the world pictured in the cartoon The Jetsons will someday exist.These describe which of the following?
A) the self-image of "Mouse Potatoes"
B) the lifestyle of "Mouse Potatoes"
C) the demographics of "Mouse Potatoes"
D) the socialization process of "Mouse Potatoes"

Question

Quizplus · Accepted Answer

The description given pertains to the lifestyle choices of "Mouse Potatoes," which includes spending most of their time online, wanting the latest gadgets, and having a futurist outlook. This does not pertain to their self-image, demographics, or socialization process.

Studies of How Consumers Relate to Internet Entertainment Classify Them