For many years,if car owners wanted to make sure that they would not be stranded if their car were to break down,they became members of the Canadian Automobile Association (CAA).Its members also received discounts at CAA-affiliated motels as well as access to maps and a trip planning service.Recently,a new company offering the same services as CAA has come on the market.Better World Travellers Club (BWTC)is competing against CAA by offering the same roadside assistance as CAA and at the same time pitching a go-green philosophy.The company is diligently courting the environmentally conscious traveller.BWTC has agreed to donate 1 percent of club revenues to environmental organizations that seek to reduce the use of fossil fuel and fight global warning.In addition,its members receive discounts on travel to remote wilderness retreats,world-class eco-resorts,and "green" hotels (ones that utilize energy efficient practices).
-Refer to Better World Travellers Club.BWTC's appeal to those who want to help preserve the environment indicates that the company was using which type of base?
A) socioeconomic
B) benefit segmentation
C) geodemographic
D) demographic

Question

Quizplus · Accepted Answer

Better World Travellers Club (BWTC) is using benefit segmentation by targeting environmentally conscious travelers and offering them discounts on eco-friendly travel options, while also donating a portion of the club's revenues to environmental organizations. This aligns with the interests and values of this particular segment of consumers.

For Many Years,if Car Owners Wanted to Make Sure That