Everyone tends to go through periods where they feel a need to partake in some kind of exercise,and they buy the equipment needed.When they stop the exercise program,the equipment can gather dust or be sold to a store in the Play It Again Sports retail chain.The chain carries all kinds of sports equipment at much lower prices than the typical sporting goods store.Typically,merchandise sold in the store has little,if any,wear.By being both a way for people to get rid of unwanted equipment and a source of new-to-you equipment,what is Play It Again Sports emphasizing?
A) positioning
B) the family life cycle
C) an integrated targeting strategy
D) public relations

Question

Quizplus · Accepted Answer

Play It Again Sports emphasizes "positioning" by differentiating itself as a retailer that offers used sports equipment in good condition at lower prices, appealing to consumers looking for affordable options and those wanting to sell or trade their equipment.

Everyone Tends to Go Through Periods Where They Feel a Need