What is product positioning?
A) the process of pricing the product to be at a competitive level with other brands on the market
B) the process of finding the correct location for retail outlets to sell a product category
C) the process of finding the right channel of distribution for a product
D) the process of creating the desired image of the firm's product with respect to its competition

Question

Quizplus · Accepted Answer

Product positioning refers to the process of creating a desired image of the firm's product with respect to its competition. It involves differentiating the product from its competitors and establishing its unique characteristics in the minds of the target customers. This can be achieved through various marketing strategies such as advertising, packaging, pricing, and distribution. Thus, option D is the correct answer. Option A talks about pricing strategy, option B talks about location strategy, and option C talks about distribution strategy, which are not related to product positioning.

What Is Product Positioning