Stouffer's offers gourmet entrees for one segment of the frozen dinner market,and Lean Cuisine for another segment that wants both good taste and low calories.When Stouffer's chose to serve two well-defined market segments and develop distinct marketing mixes for each,which of the following was it implementing?
A) multisegment targeting
B) market integration
C) concentrated targeting
D) heterogeneous positioning

Question

Quizplus · Accepted Answer

Stouffer's is implementing multisegment targeting by developing distinct marketing mixes for two well-defined market segments.

Stouffer's Offers Gourmet Entrees for One Segment of the Frozen