United Social Service Agency wants to identify segments by their readiness to participate in a drug and alcohol program or in prenatal care.The agency will need to gauge whether there are enough people to justify setting up the service.What is likely to be the first segmentation criterion problem for this proposal?
A) responsiveness
B) accessibility
C) responsibility
D) identifiability and measurability

Question

Quizplus · Accepted Answer

Identifiability and measurability is likely to be the first segmentation criterion problem as the agency needs to identify the individuals who would benefit from their services and then be able to measure the effectiveness of the program. Without proper identification and measurement, it would be difficult for the agency to determine if there are enough people to justify setting up the service. Responsiveness, accessibility, and responsibility are important factors to consider once the segments have been identified, but they are not the first criterion problem.

United Social Service Agency Wants to Identify Segments by Their