When the Toronto Symphony Orchestra wanted to determine how to make classical music appeal to younger concertgoers,it hired CMN to conduct a survey.It was important that the survey had a relatively low cost and offered anonymity to respondents to ensure candid answers.
-Refer to Toronto Symphony Orchestra.Which form of survey research should CMN have used?
A) mall intercept interviews
B) in-home personal interview
C) CLT interviews
D) mail survey

Question

Quizplus · Accepted Answer

A mail survey would be the most suitable option for this situation, as it allows for anonymity and is relatively low in cost. Additionally, it can reach a large number of potential respondents, including those who may not have attended a concert before.

When the Toronto Symphony Orchestra Wanted to Determine How to Make