What does competitive intelligence allow managers to do?
A) predict changes in business relationships
B) influence a competitor's strategy
C) learn about the impact of proposed government legislation on other industries
D) learn about new technologies that can affect the country

Question

Quizplus · Accepted Answer

Competitive intelligence allows managers to gather and analyze information about competitors, including their current strategies and potential future moves. This can help managers predict changes in business relationships and adapt their own strategies accordingly.

Answer: B 
 Competitive intelligence can provide insight into a competitor's strategy and allow managers to adjust their own strategy in response. However, managers cannot directly influence a competitor's strategy.

Answer: C 
 Competitive intelligence may include information about proposed government legislation, but it focuses on how that legislation would impact the company's own industry or competitors within that industry. Learning about the impact on other industries would require broader environmental scanning.

Answer: D 
 Competitive intelligence is focused on gathering and analyzing information about competitors and the industry environment, not on broader technological trends affecting the country. Technological forecasting or environmental scanning may be better methods for identifying these trends.

What Does Competitive Intelligence Allow Managers to Do