What is the moderator's role in cyber focus groups?
A) to let respondents control the discussion
B) to make sure costs remain relatively low
C) to limit discussion to closed-ended questions
D) to provide freestyle screen dialogue including text,instructions,and probes

Question

Quizplus · Accepted Answer

The moderator's role in cyber focus groups is to provide freestyle screen dialogue including text, instructions, and probes. The moderator guides the discussion and ensures that it remains focused on the research objectives while allowing the respondents to participate in an open-ended discussion. They use a screen to present questions, stimuli, and stimuli-related probes rather than face-to-face conversation. The other options are not accurate descriptions of the moderator's role in cyber focus groups.

What Is the Moderator's Role in Cyber Focus Groups