According to the text,which of the following statements about preparing and presenting the market research report is true?
A) Put the report in a language that the presenter is comfortable using.
B) The report should begin with a clear,concise statement of the research project's objectives.
C) Rely on hunches or managerial intuition instead of costly research for data analysis.
D) Never present the report orally.

Question

Quizplus · Accepted Answer

The text states that the report should begin with a clear, concise statement of the research project's objectives. Option A is not mentioned in the text and may not necessarily result in the best communication with all stakeholders. Option C goes against the purpose of conducting market research, which is to obtain empirical data to make informed decisions rather than rely on hunches or intuition. Option D is also not mentioned and may not be effective in communicating findings to stakeholders.

According to the Text,which of the Following Statements About Preparing