In a study whose purpose is to determine the market for a vitamin that is to be chewed like bubble gum,what is the first question to be answered before a sampling plan is selected?
A) "Must the sample be representative of the population?"
B) "What is the population or universe of interest?"
C) "How large should the sample be in terms of its measurement costs?"
D) "How often should the sample be redesigned?"

Question

Quizplus · Accepted Answer

The first question to be answered before selecting a sampling plan is to determine the population or universe of interest, which is essential for defining the sampling frame and selecting an appropriate sampling method. Only after that, can considerations like representativeness, measurement costs, and redesign be addressed.

In a Study Whose Purpose Is to Determine the Market