Chef's Catalog built its reputation on selling the highest-quality baking ingredients.The catalogue retailer has added a line of fine kitchen tools and wants its customers to think of the retailer as a place to buy everything needed to bake the finest breads and desserts-not just for buying the ingredients.The marketing term for changing consumers' perceptions of the Chef's Catalog is segmentation.

Question

Quizplus · Accepted Answer

The marketing term for changing consumers' perceptions of the Chef's Catalog is repositioning, not segmentation. Repositioning involves changing the identity or perception of a brand or product in the consumer's mind, while segmentation refers to dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Chef's Catalog Built Its Reputation on Selling the Highest-Quality Baking