Choice Homes,Inc.built its reputation by building high-quality new homes,often at prices less than older ones.Choice Homes used mass purchasing power,innovative high-tech communications among employees to coordinate the building process,and other entrepreneurial strategies to hold costs down.Its homes are primarily targeted at first-time homeowners in an effort to get people out of apartments so they can experience the joy of home ownership for the same price as rent.Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-earner couples.The Choice Classic name was designed to capitalize on the reputation of Choice Homes,especially for current Choice home owners who are ready to "move up" to a larger home.Recently,Choice Homes started a third line of homes called "Reflections," which are expensive,custom-designed homes located in exclusive,prestigious neighbourhoods.
-Refer to Choice Homes,Inc.What do the three different brands of homes (Choice,Choice Classic,and Reflections)represent?
A) the firm's line breadth
B) the firm's mix depth
C) the firm's product line
D) the firm's product itemization

Question

Quizplus · Accepted Answer

The three different brands of homes (Choice, Choice Classic, and Reflections) represent the firm's product line, which is a group of related products or services offered by the company. The product line includes houses in different price ranges and styles to cater to the needs and preferences of various customer segments.