Which of the following is an important consideration for a French manufacturer that wants to market its products in Canada?
A) An agreement between Canada and France should be created regarding language rules.
B) Keeping the current brand names will allow the firm to capitalize on current domestic brand equity.
C) Unique labels may be required by the Canadian government.
D) There may be aesthetics issues associated with developing a branding strategy.

Question

Quizplus · Accepted Answer

The Canadian government may have specific labeling requirements for products sold in Canada, so a French manufacturer should consider this when marketing its products in Canada. Options A and D are not necessarily relevant considerations for marketing in Canada, while option B is a possible strategy but not as important as meeting regulatory requirements.

Which of the Following Is an Important Consideration for a French