Procter & Gamble makes Camay soap for people concerned with soft skins and Safeguard for those who want deodorant protection.What type of strategy is Procter & Gamble using?
A) combination branding
B) individual branding
C) trademarked branding
D) private branding

Question

Quizplus · Accepted Answer

Procter & Gamble is using individual branding by creating different brand names for each product, such as Camay and Safeguard. This allows them to target specific consumer needs and preferences for each brand.

Procter & Gamble Makes Camay Soap for People Concerned with Soft