You are a product manager for a manufacturer of detergent.You have determined that detergent is in the mature stage of the product life cycle.To keep your product from entering the decline stage,what should you do?
A) Promote detergent heavily to dealers and customers.
B) Use promotion to increase primary demand for detergent.
C) Raise the price of the detergent because customers are not price sensitive in this stage.
D) Abandon peripheral target markets for detergent.

Question

Quizplus · Accepted Answer

In the mature stage of the product life cycle, promoting the product heavily to dealers and customers can help maintain its market share and prevent it from entering the decline stage. This approach focuses on reinforcing the product's value proposition and encouraging repeat purchases.

You Are a Product Manager for a Manufacturer of Detergent