What happens during the maturity stage of the product life cycle?
A) Profit margins are at their peak.
B) Promotion to the dealer is often intensified.
C) More shelf space is made available to the product.
D) Product lines are narrowed.

Question

Quizplus · Accepted Answer

During the maturity stage of the product life cycle, promotion to the dealer is often intensified to encourage them to support the product and help differentiate it from the competition. This is a strategy to maintain sales levels as the market becomes saturated.

What Happens During the Maturity Stage of the Product Life