When a consumer makes a trial purchase of a new product,what does he or she become in the new-product adoption-stage process?
A) a diffusion user
B) an adopter
C) an inventor
D) a laggard

Question

Quizplus · Accepted Answer

When a consumer makes a trial purchase of a new product, he or she becomes an adopter in the new-product adoption-stage process. The adopter is a category of customers who are the first to buy and use a new product. They may be further categorized as innovators, early adopters, early majority, late majority, or laggards based on their willingness to try new things and the time it takes for them to adopt a new product.

When a Consumer Makes a Trial Purchase of a New