What is the first filter in the new-product development process that serves to eliminate new product ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason?
A) business analysis
B) applied diffusion
C) idea screening
D) test marketing

Question

Quizplus · Accepted Answer

Idea screening is the first filter in the new-product development process that serves to eliminate new product ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason. Business analysis (A) and test marketing (D) come later in the process, while applied diffusion (B) is not a step in the new-product development process.

What Is the First Filter in the New-Product Development Process