Which of the following is the term for the retailing strategy of setting moderate to low prices on large quantities of products and utilizing promotion to stimulate a high turnover of inventory?
A) m-store retailing
B) mass merchandising
C) merchandise positioning
D) the wheel of retailing

Question

Quizplus · Accepted Answer

Mass merchandising is the retailing strategy of setting moderate to low prices on large quantities of products and utilizing promotion to stimulate a high turnover of inventory. The other options are not relevant to the described strategy.

Which of the Following Is the Term for the Retailing