Tom likes to drink scotch whiskey.He was familiar with the Johnny Walker brand,which he purchased for around $30.When he found a bottle of Johnny Walker Black Label priced at more than $200,he was positive that it would be a much finer whiskey.For Tom,what indicated quality?
A) selective pricing
B) premium pricing
C) exclusive pricing
D) prestige pricing

Question

Quizplus · Accepted Answer

Tom's belief that the higher price of the Johnny Walker Black Label indicated a "much finer whiskey" suggests that he perceives quality to be tied to prestige pricing - pricing that implies high quality due to its exclusivity and high cost.

Tom Likes to Drink Scotch Whiskey