Many consumers,especially when faced with an uncertain purchase decision,think which of the following?
A) A high price is an indication that consumers are being exploited.
B) A high price will always lead to major price discounts to wholesalers and retailers that distribute it.
C) A high price is a signal of quality.
D) A high price is a sign of the company's overall market share.

Question

Quizplus · Accepted Answer

Many consumers associate a high price with higher quality, especially when they are uncertain about the product or brand. This perception is often reinforced by premium pricing strategies used by companies to position their products as high-quality or exclusive. So, option C is the best choice.

Many Consumers,especially When Faced with an Uncertain Purchase Decision,think Which