What is the most popular method used by wholesalers and retailers in establishing a sales price?
A) formula pricing
B) markup pricing
C) break-even pricing
D) marginal revenue pricing

Question

Quizplus · Accepted Answer

Markup pricing is the most popular method used by wholesalers and retailers in establishing a sales price. It involves adding a certain percentage (markup) to the cost of the product to determine the selling price. This method is commonly used because it is simple and easy to calculate, and it provides a consistent profit margin.

What Is the Most Popular Method Used by Wholesalers and Retailers