The price of the good or service is a key decision for a marketer because it most significantly and directly affects which of the following?
A) the product's promotion
B) the product's distribution
C) the product's demand
D) the product's quality

Question

Quizplus · Accepted Answer

The price of a good or service directly affects the product's demand. If the price is too high, it may decrease demand and if the price is too low, it may increase demand but may also harm the profitability of the business. It is important for marketers to find the right price to meet their business goals and to create value for the customer. The price may indirectly affect the product's promotion and distribution, but ultimately it is the demand for the product that will determine these factors. The price also does not have a direct impact on the quality of the product.

The Price of the Good or Service Is a Key