If a company's pricing objective is to meet the competition or to maintain existing prices,what type of pricing is it using?
A) status quo
B) target return on investment
C) market share
D) head-on

Question

Quizplus · Accepted Answer

The pricing objective of meeting the competition or maintaining existing prices is known as the status quo pricing strategy. This strategy aims to keep prices on par with those of competitors in the market and maintain market share. It is a defensive pricing strategy that aims to avoid price wars and maintain the current position in the market.

If a Company's Pricing Objective Is to Meet the Competition